Meridian has been designed and developed as a complete customer feedback technology
platform enabling Trusts to gather far greater levels of feedback at much lower
cost.
Online Feedback
Online feedback provides an opportunity to reach a high volume of patients at a low cost. This also provides a method that enables patients to complete a survey at a time of their choosing, for example following an outpatient appointment. The patients email address can be collected through a simple pop up application at a point in their hospital visit (e.g. via a utility running on a reception terminal) or at the point of booking.
An email is then sent containing a URL Link. Upon clicking this link the patient is taken to a Landing Page that is branded to the Trust. They can then complete the survey online. Upon
completion the survey is immediately available within the Meridian reporting desktop.
Patient details can be either loaded individually as described above or through
a batch load from existing systems.
Mobile Device
Multiple surveys or audit scorecards can be accessed through a mobile
device or pda. This can provide the ability to transmit results in real time to
the Meridian system via wireless connection. OCL can support a wide variety of mobile
devices and is not aligned to any specific manufacturers. The more sophisticated
devices can support Radio frequency Identification Tags and Barcode together with
full camera and audio functions included on the device. Dependent upon the area
in which the devices will be used there are medically approved options that are
sealed units which are resistant to all medical infection control cleaning fluids.
Assisted Completion
Some patient groups will require assistance in completing the survey and this is
fully supported by Meridian. An assisted completion version of the survey is deployed
on the mobile device and the patient is taken through the survey. This can be done
by Trust personnel, volunteers or, if required, by interviewers supplied by OCL.
Telephone Survey
Telephone survey completion is also supported by Meridian. This can be either through
outbound calling or, if required, through the provision of an inbound facility.
Full scripting is provided to the interviewers completing the survey calls. Again
there are options as to the resources that can be used to complete this activity.
Paper Based
Traditionally the conversion rate of paper based surveys is low in comparison to
other channels but this remains an important channel to ensure that as many patients
as possible are provided with the opportunity to provide their feedback. Meridian
can print locally which avoids the expense of stocks of preprinted surveys. This
also enables changes to be made to the survey without the need to reprint high volumes
or manage version control. Data entry can be conducted by the Trust or by OCL either
through scanning or manual entry dependent upon volume and commentary content.
SMS Text
Whilst this is not a technology for all, SMS text provides an opportunity to reach
younger patient groups and has a high conversion and extremely fast completion rate (often
achieving 90% of the responses within 2 hours). Maternity is a good example of an
area where this may be a high take up option.
Kiosk
This provides an option for patients or visitors to complete a survey on site through
a Kiosk device. This may be free standing or wall mounted dependent upon the environment.
Screen flow is designed for ease of use to encourage high response and accuracy
of survey results. Kiosks can be used to conduct full surveys or to simply collect
patient details and survey channel preference.
Member, Group and Patient Panels
Meridian may be used to control feedback from customer panels or other focus
groups. The database can hold multiple different group segments under defined categories.
The administration suite provides simple access to select required segments for
survey activity. Tools support the creation, maintenance and deletion of customers
and segments within the panel framework. As an example, this can be used for holding
panels of Trust members. When a consultation exercise is required the system can
be used to build an appropriate panel of respondents and manage the process. GPs
may be another natural panel as may patients on a specific clinical treatment.